Social Requirements
Our community inspires and drives us - we're always looking to collab with (and showcase) talented, creative influencers. We’re stoked you’d like to be part of this growing brand. Please see the details here for what to post and the brand guidelines.
XOXO
Format: Film vertical for mobile viewing and Instagram / TikTok content.
CTA: Call to action should be to:
swipe up
click link in bio
go to shop linked in video
go to shop linked in caption
If you’re an affiliate with us, make sure to use your unique promo code or affiliate link as part of your call-to-action: Example Affiliate Link
2-3 STORies
2-3 Instagram sTORies Promoting LuxEra Caps
tAG + sWIPE
tAG @LuxEraClothing and swipe up to: LuxEraCaps.com
Optional Affiliate Marketing
TikToks & IG
Promote The LuxEra Caps with your unique Promo Code “yourcode” for 20% off, in any additional social content and get $5 per sale.
Note: must be in addition to the paid story. The first story with the tag and swipe up will not count towards this.
Additional projects TBD
Based on your performance with this campaign, we’ll add you to our roster for additional campaigns.
If you’d like to work with us more, fill out our talent form and tell us what other brands you’d like to work with.
What we want to see!!
Incorporate putting the LuxEra cap on into your daily routine:
Whether you’re just flexin’ it as part of your morning routine or it’s part of your fresh look when going out, put some emphasis on putting the hat on. Make it as authentic as possible. Be you.
YOU about to go out looking fresh with your LuxEra cap
YOU styling your hat in different ways with different outfits
YOU putting on your LuxEra cap in the morning with your routine
YOU dancing with your LuxEra cap on, using it as part of the dance (as a prop or fashion piece)
YOU working with your LuxEra cap (making music, painting, writing, whatever you do)
YOU working out at the gym with your LuxEra cap
YOU at dinner with your LuxEra cap
YOU at a baseball or basketball game with your LuxEra cap
YOU with your hot sexy bae and both of you in LuxEra caps
YOU skating with your LuxEra cap
YOU driving your whip with your LuxEra cap
YOU looking amazing in an outfit, fresh with your LuxEra cap
YOUR skincare routine featuring 1907 Water bottle
Dope As F*k!
Overall we want to see how you inject LuxEra caps as a part of everyday life. Incorporate your lifestyle whether you are a rapper, artist, entrepreneur, student, fashionista, girl boss, workout warrior, style maven, executive, or all of the above 😉.
Cart Blanche
Overall please make sure to have fun with it and do this in your own creative voice! It should come off authentic and honest. Woo! The notes are above are solely creative guidelines but we still want you to create content that is authentic and organic to your social channel. Have fun with it! We can’t wait to see what you come up with!
Visual Inspo
The Technical Stuff… Blah Blah
Required Hashtags
#LuxEra
#LAdrip
#LuxEraCaps
Inspirational Hashtags
#Street, #Supreme, #HypeBeast, #ChromeHearts, #TruckerHats
Social Handles + FTC COMPLIANCE
Ok, everyone, we are almost there!! Let’s talk Instagram handles and FTC, please ensure your post mentions that you are partnering up with @LuxEraClothing and use the correct handle.
Temporary Exclusivity
LuxEraCaps is to be the only Cap Mfg. brand featured on Talent Instagram page with a FOUR-week exclusivity window before and after the image is scheduled and actually goes live. Any posts to remain live on Instagram for a minimum of 12 months.
Rights to traffic ads and white labels for boosting and promotion.