We’re working on a meaningful campaign with a healthcare client
We’d like to have you on board with us for the Quick Testing campaign! Here's the nitty-gritty about the company, the mission, and the resulting campaign. Read the below to ensure you're well versed on the QT brand and the core goal.
The state of the world has changed. Small businesses, including those in the travel and tourism sector, have endured the deepest levels of reduced sales in the past year since the onset of the novel coronavirus.
We at The Sulfur Group are doing our best to take on clients that are trying to improve the global situation and doing their part. Our goal is to arm them with all the tools we can to help stop the spread of the novel coronavirus and all the strains it’s mutating into.
If you received an invite to this page, you are one of a select few of talented influencers that were hand selected to be invited.
Sulfur is beta testing the offering of talent agency/management services to a diverse, unique, high-engagement group of influencers by invitation-only. Focus on being your talented self that your audiences love. We’ll take care of everything else while making sure you get to work with brands you admire and produce content you’re proud of — without sacrificing authenticity.
Quick Testing democratizes access to accurate, FDA authorized COVID-19 testing. Digitally based clinical inputs, augmented through simple collection processes, allow QT to provide swift, accurate results the very same day.
QT partnered with a local CLIA certified laboratory to be able to provide FDA-approved same-day COVID-19 testing available to the public. Most same-day tests are rapid antigen tests, NOT PCR tests. QT is providing same-day test results utilizing PCR testing, the gold standard according to the CDC with a 99.9% accuracy rate.
We have partnered up with you because you fit one or more of the following. Yay! I mean, who doesn’t love to stay healthy and happy and be aware of what is going in their bodies!
Young men and women that fall within the millennial category
Lives in the USA
Young, healthy, fit, and fashionable.
Cares about health and wellness and what goes in your body.
Understands the difference between alkaline water and non-alkaline water
Keen interest in knowing what the latest health trends are
Work out regularly
Saira Chogley
Director of Brand Partnerships & Talent
Inflow Summit Qatar ‘18 had raving results and reviews. The experience was absolutely awesome and our amazing creators had such a phenomenal time many have asked to return this year, however we offer the opportunity and experience to newly selected talent first.
Features Overview
Educate - pcr VS anTIGEN
There’s a significant difference between PCR tests and Antigen tests, but most people don’t know this. Antigen tests are up to 40% less accurate which sometimes results in false negatives (getting a result that says negative when you actually have the virus). This could be a major contributing factor to the spread of the virus. If people think they’ve been tested and don’t have it due to negative test results, they’re 80% more likely to socialize and spread the virus. Once you’ve educated the audience, direct them to get PCR testing at Quick Testing.
Benefits of QT
Traveling
Back to Work
Seeing Family (re-united)
Peace of Mind
Love (romance and being able to be intimate)
Children
QT Experience
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Build your FUTURE, your FOLLOWING, and your finances… all at once.
Part of the reason we’re keeping this closed to the general public and as invite-only is to attract a very specific type of creator. To stand out in the crowded feeds today, you need a strategy. Once you have one, you need the right creative direction, the right understanding of the marketplace and culture, and finally the right connections. All of these things require the right agency partner on your side. Since 2017, we've been the social media and influencer partner exclusively for brands and corporate. After saying no to the creators we love working with, our friends, and truly talented artists, we decided to create a distinct talent agency.
The Museum of Islamic Art
I.M. Pei designed, the Museum of Islamic Art is an amazing monument as an architectural masterpiece and it houses Islamic art spanning three continents.
Souq Waqif
A real dose of Middle Eastern culture, when you meander through this collection of markets. You’ll see the colorful Arabic spices, traditional garments, carpets, and handicrafts that will grab your attention and are not available anywhere else in the world.
The Pearl, Doha Qatar
The Pearl-Qatar is a man-made island off the West Bay coast featuring yacht-lined marinas, residential towers, villas, hotels, and luxury shopping boutiques and showrooms. It’s filled with dozens of restaurants and cafes that line its waterfront promenades.
Banana Island
Banana Island Resort Doha is a crescent of golden beach and over water villas just off the coast of downtown Doha. Accessible by private catamaran, this is a beautiful escape for family adventures, ocean thrills or serene spa bliss.
Good Cause
Stop the spread. Adjust to the new normal.
The INFLOW Qatar Summit, is one of the world’s leading digital influencer events in the world.
Influencers from all parts of the globe will come together to take part in several activities including keynotes, panels, and group discussions. As an official partner, The Sulfur Group is able to present exclusive opportunities to gift select influencers and we’re honored to present you with this opportunity.
The goal of this international trip is not only to create awareness for this region in the Arabian peninsula, but to also bring socio-economic goodness to this side of the world. While doing this, the B2I (business to influencer) allows for some sincere honest dialogue with brands and get a chance to shape how deals work and are structured to better the tables for the artists and talent of the world.
Everything we do, our goal is to make a positive difference while having fun doing it! All you need to do to
Confirm your attendance today. Your RSVP is requested by Mar 11th.
What we want to see!!
YOU about to work out in cute workout gear with your 1907 Water bottle
YOU at the beach with your 1907 Water bottle
YOU preparing dinner for yourself, family, or children with your 1907 Water bottle
YOU at the table about to eat breakfast with your 1907 Water bottle
YOU pouring 1907 Water into a pretty glass
YOUR cute make up/accessories/workout gear and weights/beach items/laptop and the 1907 Water bottle in a flat lay image
YOU looking amazing in an outfit post holding the 1907 Water bottle
YOUR skincare routine featuring 1907 Water bottle
fUN CUZ YOU qt
Overall we want to see how you inject qt testing as a quick part of everyday life that you do before any event or seeing anyone outside of your daily circle. Incorporate your lifestyle whether you are a fashionista, a girl boss, a fashion mama, workout warrior, style maven, beauty guru, or all of the above 😉
Cart Blanche
Overall please make sure to have fun with it and do this in your own creative voice! It should come off authentic and honest. Woo! The notes are above are solely creative guidelines but we still want you to create content that is authentic and organic to your social channel. Have fun with it! We can’t wait to see what you come up with!
The Visuals
Woo! We are almost there, now it’s time to talk photo direction! We LOVE your aesthetic and know you take awesome shots for 1907 Water but we still have to stay within our visual guidelines. Please ensure that the following criteria is met when shooting!
If featuring food, only healthy dishes or items allowed. Fruit, acai bowls, oatmeal, salads, crudite, avocado toast etc.
DO NOT feature any beverage or food brands in the photo
Makeup, fashion brands, and any non competing industry products are allowed
If using any glassware to feature next to the 1907 Water bottle please ensure that your glass is pretty. We are all about that pretty stemware or chic flat bottomed glassware ;)
Here are some fabulous examples that could totally work and can start as a jumping off point for brainstorming before you shoot. Please note that these are examples where we feel you could insert the bottle of 1907 Water. *PLEASE NOTE: These images have been repurposed from Instagram as an example*
Messaging + Overview
These are some of those keywords that’ll be handy when writing your Instagram caption...
Rapid PCR Testing
Same Day Results
Quick COVID-19 Testing
COVID-19 Testing On-Site (corporate/teams)
Covid Testing for Travel
Amazing Customer Service
Caption & Theme
You can go in 2 directions with your caption & theme. Take a look at our sample captions and themes below!
OPTION A
HOW DO YOU STAY CENTERED? #AlkalineAligned
My morning routine consists of hydrating my skin inside and out. I love to keep my body at the perfect alkaline level by sipping on 1907 Water the second I wake up. 1907 Water helps to rebalance and replenish our bodies from daily stresses and ensures that I am getting the right minerals with my water intake. Stay #alkalinealigned with @1907Water (insert emoji here)!
I keep my body #alkalinealigned after every workout by sipping on @1907water. Nature’s remedy to keeping your body at the right PH level and ensuring you are fully hydrated.
@1907water contains a high alkalinity which helps balance the acidity in levels in our bodies. I love making sure my whole family drinks enough water and that what goes in my body and my babies is natural, pure, and simple We love to stay #alkalinealigned
Do you have days where you do not feel all that great? Well if I’m feeling a bit dull and sluggish, @1907water is my ultimate fixer-upper. @1907water contains naturally high alkaline to help balance the acidity levels in our body caused by stress, poor sleep, and diet. This is how I stay #alkalineadligned (insert emoji here)!
Option B
TELL US WHAT YOU ARE DOING WHEN YOU #SipSimpler
Post work-out hydration is so important, I make sure that what I am drinking is filled with electrolytes and the right alkalinity to maintain a happy and healthy body. I love to #sipsimpler with @1907water (insert emoji of choice)!
@1907water is nature’s remedy to the modern world. I love to take a moment to myself and meditate while staying hydrated and replenishing my vitals. This is how I #sipsimpler (insert emoji here)!
Whether I am on the go from work to the gym or getting ready for a night out I always make sure I am hydrated and I am getting plenty of electrolytes to keep my skin glowing all day and night. I #sipsimpler with @1907water (insert emoji here)!
Summer is here and @1907water keeps me feeling refreshed and hydrated for this sunny season! Not only does it have a perfect combination of high alkalinity and lower mineral content, it also has a softer, sweeter, and silkier taste. I always #sipsimpler with @1907water (insert emoji here)!
During busy work days I love to make sure I am well hydrated and that I am keeping my body alkaline aligned. I always #sipsimpler by drinking @1907water (insert emoji here)!
Deliverables
3-4 photos that we will then select one from to be your Instagram photo.
All dates and information pertaining to your individual campaign will be in your individualized contract that will be sent to you. Make sure you read each section thoroughly to be well acquainted with the campaign.
Do’s & Don’ts
Always refer to Invisalign with a qualifier after it:
Invisalign treatment
Invisalign clear aligners
Invisalign provider (when talking about your orthodontist)
Invisalign brand
If you’re using Invisalign in copy or an overlay, use the ® mark behind Invisalign®.
When talking about your treatment process and experience mention that the information is specific to your treatment plan. (Just so if you say that you were in treatment for 1 year for example, viewers don’t assume that is standard).
NO profanity may be used in the video.
Include a link to the Smile Quiz in Facebook post (brand will provide this).
Do not disparage metal braces in any way.
Timeline
11/14 - Sulfur delivers creative concept to Funk Bros
11/16 - Funk Bros provide 1st video concept for Sulfur/Client review
11/22 - Sulfur provides consolidated feedback on creative (Thanksgiving Holiday)
11/25 - Funk Bros deliver revised video (if needed)
11/30 - Final approval on Snapchat ad
12/03 - Funk Bros Snap ad in market
Required Hashtags
#QuickTesting
#SameDayCovidTest
#PCRTest
Inspirational Hashtags
#Healthy
#CovidFree
#ReOpenAmerica
Social Handles + FTC COMPLIANCE
Ok, everyone, we are almost there!! Let’s talk Instagram handles and FTC, please ensure your post mentions that you are partnering up with @QuickTesting and use the correct handle.
Temporary Exclusivity
QuickTesting to be the only Covid Testing brand featured on Talent Instagram page with a TWO-week exclusivity window before and after the image is scheduled and actually goes live.
Image to remain live on Instagram for a minimum of 12 months.
Rights to traffic as a Snapchat ad
cAMPAIGN dETAILS
Do’s & Don’ts
Always refer to Invisalign with a qualifier after it:
Invisalign treatment
Invisalign clear aligners
Invisalign provider (when talking about your orthodontist)
Invisalign brand
If you’re using Invisalign in copy or an overlay, use the ® mark behind Invisalign®.
When talking about your treatment process and experience mention that the information is specific to your treatment plan. (Just so if you say that you were in treatment for 1 year for example, viewers don’t assume that is standard).
NO profanity may be used in the video.
Include a link to the Smile Quiz in Facebook post (brand will provide this).
Do not disparage metal braces in any way.
Timeline
11/14 - Sulfur delivers creative concept to Funk Bros
11/16 - Funk Bros provide 1st video concept for Sulfur/Client review
11/22 - Sulfur provides consolidated feedback on creative (Thanksgiving Holiday)
11/25 - Funk Bros deliver revised video (if needed)
11/30 - Final approval on Snapchat ad
12/03 - Funk Bros Snap ad in market
Required Hashtags
#QuickTesting
#SameDayCovidTest
#PCRTest
Inspirational Hashtags
#Healthy
#CovidFree
#ReOpenAmerica
Social Handles + FTC COMPLIANCE
Ok, everyone, we are almost there!! Let’s talk Instagram handles and FTC, please ensure your post mentions that you are partnering up with @QuickTesting and use the correct handle.
Temporary Exclusivity
QuickTesting to be the only Covid Testing brand featured on Talent Instagram page with a TWO-week exclusivity window before and after the image is scheduled and actually goes live.
Image to remain live on Instagram for a minimum of 12 months.
Rights to traffic as a Snapchat ad